Great user experience (UX) creates fans.
Use our experience in user experience
User experience and usability
User experience, commonly shortened to UX, and usability go hand in hand. While usability describes the facility of use of a website through the user, user experience describes the holistic experience of the customers around conversion and includes usability.
The concept itself is hardly new: Vitruvius, a Roman architect who lived in the first century BC, originally ascribed usability to buildings and applied the factors of stability, beauty and utility. These three central aspects can be applied to a website without any bigger changes in definition: It needs to run stable, it needs to be constructed with aesthetics in mind and it needs to fulfill a clear use.
We from Prime Avenue check your website for correct and fast operability and design following current aspects and also support you with advice in the aftersales sector.
End-to-end costumer satisfaction
How we create a positive user experience
Because user experience is a holistic term, encompassing the marketing process, we are, in a nutshell, oriented towards UX in everything we do. We begin by adjusting ourselves to you and your desires. After all, as a B2B company, you are our customers. We let ourselves be inspired by you and devise your marketing campaign for you in the sectors of services, IT and real estate. With our multimedia marketing cocktail, we take your company, product or service straight to the top. We deliver high-quality content not only creating value for the users, but also for search engines. Whether through photography, videography or web design, we get you to your peak performance.
Quality can be felt and measured
How we evaluate user experience
To analyse and evaluate user experience, we have got mutiple tools at our disposal. One of the most useful among them is Google Analytics. It collects detailed information about visitors of your website and is among other things able to show in heatmaps where users tarry for the longest time. The length of stay as well as the point the customers leave the website before or after a successful conversion is likewise recorded.
Next to this, we have the evaluation statistics of our campaign tools such as YouTube Ads, Google Ads (AdWords) Microsoft Ads (Bing Ads) or social media ads likewise at our disposal.
Additionally, through the aid of A/B- or split tests on your landing pages, we are able to determine the optimum design of your website.
Finally, we also conduct customer surveys.
All this data is used by us to improve UX.
Your advantages through user experience
- Decreased bounce rate
- Increased conversions
- Facilitated operation renders employee training obsolete
- Increased production rate
- Improved working climate
- Increase of brand awareness through positive word of mouth
- Trust building throuhg reputable web presence
- Distinction from co-competitors
- Acceptance of higher prices for your product
Prime Avenue is an agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
A brief excerpt of our references in IT and real estate marketing.