Service marketing
Making service tangible
Service marketing
We specialise in implementing authentic marketing strategies for service providers in need of explanation. Especially when working in the services sector, it can be a challenge to show potential customers your skills. You’re a lawyer, accountant, management consultant or work in a similar field of the service sector, and want to acquire new customers?
We know of the challenges B2B service providers in need of explanation are faced with in addressing new customers and of the importance to create and sustain a good relationship to your existing customers.
In cooperation with you, we as your service providers develop a marketing strategy, optimised for your business company – beginning with search engine marketing over social media advertising campaigns up to a well-developed lead management. We know the ropes of customer retention.
Our portfolio within the field of service marketing encompasses a list of services for you to take a quick look at below.
Allow us to present you in the best possible way and to optimise your dialogue with your customers.
Create awareness and find new customers.
Google ADS / SEO
We increase your service’s attractivity by utilizing an online lead generation campaign, making it easier for interested parties looking for various service providers to find you. Marketing and sales automation help with a clear and effective customer acquisition.
It is imperative to establish the first contact between potential customers and you as the provider, as it forms the basis to a stable customer relationship.
Present yourself authentically.
Company photography
An appealing presentation is not only part of any marketing, but also an important step towards a solid basis of trust. An effective opportunity to present yourself and your company to customers makes use of photography. We have expertise in the field and use it to capture you and your company from your best side. As part of our services in the field of service marketing we will create expressive and appealing high definition pictures of your service, your workplace, your employees and of yourself and implement them on your website. With us, your customers „get the picture“.
No second chances for a first impression.
Sales-oriented websites
Each person searching the web decides within the blink of an eye whether a website is of interest to them or not. Clear structures, precise statements and appealing pictures sway them to linger and inspect the services offered. An aspect not to be underestimated is the correct display of your website on mobile devices (responsive design), as 34 % of all purchases on the internet are completed using such devices. Once you have secured the undivided attention of the customer, you gain the opportunity to convince them of your services. As part of our services in the field of service marketing, we will optimise your company’s website in such a way that it draws the attention and holds up to the scrutiny of visitors and turns them into an interested party or an outright customer.
Your company profile in 24 frames per second
Employee
videos / customer interviews
Authentic videos give future employees and customers an insight into your universe. Create closeness and verisimilitude and win the right people for your company.
Testimonials by other customers paint a clear picture of your company.
Using our experience in service marketing, you are on the safe side.
Turn your name into a brand.
Branding
As a service provider, you are often one among many. Potential customers have the option to choose between you and countless other providers of the same service. During a representative survey, 49 % of the people interviewed stated that a product’s brand influences their decision to buy. Use smart marketing strategies to differentiate yourself from your competition, accentuate the individual features and become a unique brand. The customer should associate your services with your name. Surely you have got a clear picture of your own ideas and values. We help you making those tangible for the interested party or customer in an authentic way. The creation of a successful customer journey is paramount to us. Bet on us and our services in the field of service marketing. We know which touchpoints connect you and your customers and create an authentic image of your brand and of your company, to boot.
So you don't end up at a loss for words.
Marketing Localisation
We support you with the localisation of your website or marketing campaigns, starting with Google Ads (AdWords), over to SEO and even social ads. We work in close cooperation with your marketing division to implement the marketing localisation. We will find the right words for you to be understood clearly by your clients in foreign countries. Without any hassle, we translate any kind of text into English or German and check existing translations for completeness and correctness. We watch out for false friends, the correct usage of idioms and for us to always find the right tone of voice for your product description.
Why should you localise your website? Localisation is more than just translating. Already within the anglosphere, there exist grave differences between lexicons. A word can have an entirely different meaning in British English compared to its American equivalent. As an example, a jumper in British English is called a sweater in American English, while the same word either designates a type of dress or a set of cables to jumpstart your car with. Adhering to cultural idiosyncracies is a deciding aspect for building trust with visitors of your website, while their neglect easily has the opposite effect. Furthermore, it is important for marketing localisations to pay attention to the emotional aspect of sales-oriented texts. A literal translation can leave customers completely cold when it fails to strike the right chord with them.
Finally, it should be observed that not every international customer understands English perfectly and could thereby be confused by untranslated English slogans.
Not just your website’s textual content should be adjusted to the local language in question, but also its structure and links, on behalf your customers as well as for reasons of search engine optimization. Naturally, we take care of adjusting clean URLs, meta tags, alt texts and a fitting local domain.
Prime Avenue is a German agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
Committed to the cause.
Why practice SEO?
Seach engine marketing
90 % of all internet activity begins with a search. Potential customers search for products, offers and services on the internet before buying them. After all, who wants to buy a pig in a poke? Google alone in in its capacity as market leader is contacted over 32,000 times a minute in search of service providers. No company worth its salt can avoid establishing a website. However, the core challenge lies in being found in the first place. Only those companies who appear in the search results top rankings will be clicked on by customers. Therefore, it is possible through marketing to reach one’s desired target audiences online quickly and efficiently.
Prime Avenue is a German agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
