Real estate marketing
Breathe life into your property
Real estate marketing
Each property or real estate has a soul that encourages to dream. Real estate marketing is more than simple marketing, more than mere sales, it is the imparting of new life. Competitive and pricing pressure are ever present, as is the view at the competition. Especially online it is important to give the comfort-loving interested parties an overview of the property even before a viewing appointment, from the convenience of their own work desk. For this reason, we are ready to help you to add to your real estate company’s net product through goal-driven campaigns and innovative marketing. We offer a wide service portfolio, from real estate branding to real estate photography up to Google Ads and SEO campaigns. Beyond that, Prime Avenue stands for reliability and professionality of the highest order and at any time. We are small and individual and cater to your wishes and demands.
Goal-oriented leads for your real estate
Google Ads / SEO
Within the scope of a lead generation campaign, we increase online demand for your property. However, we adhere to the creed of quality before quantity.
We will position yourself in such a way that interested parties in search of new real estate will find and contact you. Then it’s up to you.
Success in sales through appealing websites
Sales-oriented websites
Within the blink of an eye, everyone of us decides intuitively, whether a website is of interest to us, whether we linger or leave. Clear statements and appealing images are especially relevant to this, and also for your real estate marketing. Turn your charm way up on your website and emphasize what your company and your properties stand for. Already convey your houses’ charme online and let your website be your estate agent. We gladly take care of optimising your company website in such a way that it invites to stay through technical and graphical brilliance. This is how we secure a successful sale!
Create an eye catcher for your customers.
Aerial Photography
Rise above the competition – not just above the rooftops of your houses.
Using our drone, we create extravagant aerial photography of your real estate and its surroundings, creating a visual incentive for your customers and allowing a phenomenal overview of your real estate.
Because moving pictures move people.
Real estate videography
A video of your real estate can incentivise your tenants or buyers by elegantly showing off the advantages of your property. Complemented by professionally shot real estate photography and an optimised website, your real estate will become a hit seller.
Breathe life into your property by placing a brand.
Branding
You have a vision of your new real estate. The practical experience to turn your vision into a brand you get with us. You have ideas into which direction to take your new real estate, whom you want to address with it and which values are important to you. Based on this we place the foundation of your brand and align the marketing and the distribution of your property accordingly.
So you don't end up at a loss for words.
Marketing Localisation
We support you with the localisation of your website or marketing campaigns, starting with Google Ads (AdWords), over to SEO and even social ads. We work in close cooperation with your marketing division to implement the marketing localisation. We will find the right words for you to be understood clearly by your clients in foreign countries. Without any hassle, we translate any kind of text into English or German and check existing translations for completeness and correctness. We watch out for false friends, the correct usage of idioms and for us to always find the right tone of voice for your product description.
Why should you localise your website? Localisation is more than just translating. Already within the anglosphere, there exist grave differences between lexicons. A word can have an entirely different meaning in British English compared to its American equivalent. As an example, a jumper in British English is called a sweater in American English, while the same word either designates a type of dress or a set of cables
to jumpstart your car with. Adhering to cultural idiosyncracies is a deciding aspect for building trust with visitors of your website, while their neglect easily has the opposite effect. Furthermore, it is important for marketing localisations to pay attention to the emotional aspect of sales-oriented texts. A literal translation can leave customers completely cold when it fails to strike the right chord with them.
Finally, it should be observed that not every international customer understands English perfectly and could thereby be confused by untranslated English slogans.
Not just your website’s textual content should be adjusted to the local language in question, but also its structure and links, on behalf your customers as well as for reasons of search engine optimization. Naturally, we take care of adjusting clean URLs, meta tags, alt texts and a fitting local domain.
Partner of the real estate industry concerning
- Temporary apartments
- Commercial spaces
- Business center / coworking spaces
- Temporary offices
- Storage rooms / storage spaces
- Self storage
- Economic development
