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On-Page optimization

Put your own house in order

Why practise on-page optimization?

On-page optimization is one of the most important parts of modern SEO optimization. It encompasses contentual, structural and technical adjustments to a website. It contributes a major part to the improvement of user experience on the website and boosts visibility within search engines.

Optimization for search engines and visitors plays a big role in modern marketing, irrespective of whether you are banking on organic range or want to specifically target customers through SEA.

As a German agency for on-page optimization, we are tending to a diverse clientele. Starting with individual companies with a website for their own presence up to SMEs with hundreds of subpages. Through years of experience, we are able to quickly take care of individual problems and boost your website traffic through specific on-page optimizations.

Nothing behind a nice exterior?

On-page optimization or off-page optimization?

Both of them! Since 32 % of all sales transactions wihtin DACH countries are done through the internet, there is no reason to limit oneself in SEO optimization with only one of the two columns. On-page optimization should, however, always take precedent, since high-quality content and well-structured landing pages make it easier to build backlinks of quality. Additonally, on-page optimization has a high influence on the length of stay of a visitor arriving on your site through an external link.

The Good, the Bad and the Ugly

We are counting on White Hat SEO

White Hat SEO? Over the years, the term White Hat SEO has established itself within the SEO branch and describes the behaviour in SEO optimization according to guidelines presented by the search engines. We are counting on lasting ranking successes and natural link building when it comes to off-page optimization. The advantages speak for themselves: For the long haul, it is more economical for you and the probability to be affected by Google Penalties is minimal. We keep ourselves informed over updates within the search engines’ algorithms and were able in the past to react quickly and directly to fundamental Google updates such as Panda or Penguin. During the optimization, we completely eschew spamming methods. Through detailed keyword reseach and precise market analyses, we improve our on-page optimization and take care of your ranking success through the joint application of low-risk off-page optimization.

Text sells

Added value through content

It’s self-explanatory, really: A website comprising of nothing but columns upon columns of synonyms for your search term neither seems appealing nor trustworthy. Visitors as well as the Google bot think the same. High-quality content is therefore highly important to the opimization of a website. Next to technology and structure, we put a lot of emphasis on creating landing pages of high quality and fitting textual content. Besides texts, visual features suh as images, videos and graphical elements are also part of content. These can likewise be optimized in a goal-oriented way. Through this, the user experience is improved and the website receives a clearer design. These changes and improvements do not go unnoticed by search engines.

The cleaning roster 

The components of an on-page optimization

Our on-page optimization is made up of three main parts:

  • Technical on-page optimization
    • Optimization of the mobile view on Smartphone and tablet
    • Creation / Imporvement of meta titles
      Creating fitting meta descriptions
    • Selection of fitting meta tags
      Adding alt text to images
    • Setting up a sitemap
      • Page load time optimization
    • Adjusting the robots.txt and meta robots data
  • Structural on-page optimization
    • Optimization of the breadcrumb trails and link structures
    • Shortening of URLs
    • Sensible links between individual pages
    • Adjustment of navigational strucures
    • Creation and adjustment of footer links
    • Contentual on-page optimization
      • Creating and editing content
        • Writing user optimized text with high relevancy
        • Utilization of appealing images
        • Video embedding
        • Avoidance of duplicate content and cannibalisation resulting from it
      • Correct placement of fitting keywords
      • Structure with appealing headlines
      • Creation of landing pages for individual products and services

On-page optimization from Germany

Prime Avenue offers you on-page optimization throughout Germany, including but not limited to Bochum, Düsseldorf, Cologne, Witten, Recklinghausen, Hattingen, Castrop-Rauxel, Essen, Gelsenkirchen, Herne, Duisburg, Oberhausen, Dortmund, Velbert, Sprockhövel and Wuppertal.

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Our references

A brief excerpt of our references in IT and real estate marketing.

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