Google Ads (AdWords)
Tend to your successes
Google Account Management
Starting at 380 € per month
We turn your Google Ads (AdWords) campaign into an economical success.
We take good care of your Google Ads (AdWords) account. Starting with the conception of new campaigns and display groups tailored to your target groups – from keyword research to monthly monitoring and optimization of your campaigns and ads. As successful campaigns require feedback, you are getting monthly reports on your SEA campaigns. After discussing them with you, these reports are used as the base for further optimization.
Each weakness is a hidden opportunity.
Google Ads (AdWords) Audit
One-time payment starting at 980 €
You are already in possession of an existing Google Ads (AdWords) account? We will gladly put it through its paces. This is what we call a Google Ads (Adwords) audit. We analyse your campaign in regards to budget, ads, keywords, target groups, conversion rate and everything involved and subsequently report our findings to you. This way, we can quickly spot weak points in your SEA campaigns at Google Ads (AdWords) and create a comprehensive optimization plan.
Our services as a Google Ads (AdWords) Agency
Quality before quantity.
Keyword research and display ads
The goal of any Google Ads (AdWords) campaign worth its salt is to address as many of your potential customers with an interest in your servies through ads displayed online. For this reason, Prime Avenue will develop a bespoke keyword strategy for you, which will display ads only in relevant search queries. Another useful feature is the possibility to exclude irrelevant keywords entirely.
As an SEA agency, we conceptualize appealing ads for you at Google Ads (AdWords), tailored exactly to your target group. We take your goals into account and accentuate the USPs of your products or services.
Turn visitors into customers.
Landing pages / Conversion optimization
When running an SEA campaign at Google Ads (AdWords), it is sensible to not have the adverts link directly to the main page or a product page, but to a separate destination page. Said page should match the search query and keep the promise made by the ad. This way, your customer quickly gains all the relevant information at a single glance. We as Google Ads (AdWords) agency design landing pages in a way that they will boost your conversions.
You have crossed the first hurdle, the costumers click your ad. But are they simply looking at the page or are they getting into contact with you? As a Google Ads (Adwords) agency, we take conversion tracking off your hands and optimize your Google Ads (AdWords) campaign according to the data acquired.
Win customers on the spot
Google locates search results according to the seeker’s location. Services are generally searched for within a local environment as part of the so-called RoPo Effect (research online, purchase offline). It is therefore sensible to use Google Ads (AdWords) to advertise locally and at the same time be displayed on the search results on Google Maps for your relevant keywords. By the same token, the marketing potential of locally displayed service providers must not be underestimated: 58 % of all smart phone and 60 % of desktop computer and tablet users welcome the presence of local service offers. Since 53% of all internet users go online using a tablet as often as using a desktop computer, this comprises a substantial costumer segment. By the way, 40 % of all arising search queries through mobile devices are navigational or informational inquiries about local companies, such as directions or opening hours.
All in hand.
The active advantage of Google Ads (Adwords)
By virtue of being displayed on the service of the uncontested market leader for search engines, Google Ads (AdWords) provide an incomparable visibility, not only at Google itself but also at each of Google’s service partners such as YouTube or any website partnered with Google Ads (AdWords). Additionally, the tools included in the package are designed to define your own target group and to keep an eye on the ROI (return of investment). Full cost control allows the user to perfectly adjust their digital marketing campaign to their available budget. By specifying your target group, your Google ads will only be displayed to those most likely to be part of your potential customers, adjustable with regard to age, sex as well as optimal time of day when the costumers are surfing the web.
Return of the customer
Costumer retention through remarketing
Today’s customers are mature and selective and will rightfully gain themselves an overview before buying. Since statistics show that 49% of customers will visit two to four websites before initiating a conversion, it proves useful to dynamically buy the advertising space of another website through a bid, therefore reminding the customer of one’s own company’s existence through remarketing. Clients switching from static to dynamic remarketing recorded a doubling of their conversion rate over the course of their Google ads (AdWords) campaign, at the same time lowering their CPC by 60 %.
This is how Google Ads (AdWords) work
Google Ads (AdWords) is a service for paid online adverts specifically displayed for certain search terms. However, your potential customer is only shown those ads relevant to their interests, based on search behaviour.
- Your customer is searching for a product or service through Google.
- Above and below the organic search results, Google ads are displayed.
- In cooperation with you, we define keywords relevant to your customer.
- Clicking on the ad, the customer is lead to a so called landing page, containing all relevant information concerning your product or service.
- If they are convinced by their findings, they initiate the conversion.
How is the cost for Google Ads (AdWords) calculated?
Google’s pricing model is very simple: You only pay for actual clicks in an auction process (Cost per click: CPC). However, it’s not just your bid that determines the price.
Google calculates a so called quality score, comprising of the relevancy of the advert’s text, the keyword and the destination page. In most cases, sharply defined campaigns end up further ahead of the competition. This way, their costs lower themselves. Using frequency capping, you decide how often your ad will be displayed, optimally controlling your budget.
Keep your advertising campaign relevant through monitoring
During a running Google Ads (AdWords) campaign, it is important to never rest on your laurels, but keep focusing the campaign on the intended target group. As a Google Ads (AdWords) agency, we continually optimise your campaign according to your wishes and the feedback garnered through customers and the data from the set of analytic tools provided to us by Google. This results in the campaign not only becoming more effective regarding conversions, but also your budget. By making use of the opportunity to not only bid on certain keywords, but outright exclude others, you ensure only truly interested parties will have your ad displayed to them and save on money you would otherwise have had to write off as scatter loss through clicks made in error.
Prime Avenue is an German agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
Committed to the Cause.
Why practice SEO?
Seach engine marketing
90 % of all internet activity begins with a search. Potential customers search for products, offers and services on the internet before buying them. After all, who wants to buy a pig in a poke? On its own, Google in in its capacity as market leader is contacted over 32,000 times a minute in search of service providers. No company worth its salt can avoid establishing a website. However, the core challenge lies in being found in the first place. Only those companies who appear in the search results top rankings will be clicked on by customers. Therefore, it is possible through marketing to reach one’s desired target audiences online quickly and efficiently.
Prime Avenue is a German agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
Piqued your interest?
More than advertising.
A brief excerpt of our references in IT and real estate marketing.