Microsoft Advertising (Bing Ads) closes the gap in your advertising strategy
Tend to your successes
Bing Account Management
starting from 380 € per month.
Our years of experience as B2B service providers have taught us how to optimally run an advertising campaign.
Based on the data available to us and using your Microsoft Advertising (Bing Ads) account, we develop a concept for your display groups and define your target audiences. Additionally, the monthly care and optimisation of your advertising campaign and adverts forms part of our services. As a rule of thumb, the longer a campaign is kept running, the more efficient it becomes.
If the Microsoft Advertising (Bing Ads) campaign is supposed to run profitably, tending to the account forms a core aspect. At this point, it is crucial to stay in contact with our agency, as we optimise the site according to your feedback.
We readily offer to check your existing campaigns on your Microsoft Advertising (Bing Ads) account and create a result report with suggestions for improvement.
Our services as Microsoft Advertising (Bing Ads) Agency:
Each weakness is a hidden opportunity
Microsoft Advertising (Bing Ads) Audit
one-time payment starting at 980 €
If you already own an existing Microsoft Advertising (Bing Ads) account respectively are running a campaign, our Microsoft Advertising (Bing Ads) agency is happy to put it through its paces. This is called a Microsoft Advertising (Bing Ads) audit. We analyse your campaign with regards to budget, ads, keywords, target groups, conversion rate and everything that entails. Subsequently we report our findings to you. This way, we can quickly and effectively discover weak points in your SEA campaign and set up an all-encompassing optimisation plan.
Define a keyword set
It is the goal of any Microsoft Advertising (Bing Ads) campaign to target potential customers with an interest in your offer online. For this reason, Prime Avenue will develop a bespoke keyword strategy for you, through which adverts are only displayed in relevant Bing searches. Futhermore, the possibility to entirely exclude certain irrelevant keywords exists, too.
Our agency will design adverts for you in accordance with current guidelines and tailor-made for your target group. This way, your customer, through a single click, gets exactly what they expect to see after reading the ad. As an advertising agency, we also focus on the realisation of your defined goals and your USPs as a service provider.
The advantages of Bing at a glance:
- existing adverts and campaigns can be imported from Google Ads (AdWords) accounts.
- Lower CPC costs increase ROI (Return of Investment)
- Connect your campaign with MSN, Yahoo, AOL and other Microsoft services
- Opportunity to define place and time of presentation per display group
- Sharper definition of target groups by age, sex, family status etc.
- Dynamic adverts able to find the user without entering a keyword via retargeting by their interests
- Payment model works via Cost-per-Click
Success for sale
SEA takes you to the top
Like the competition presented by Google Ads (AdWords), Microsoft Advertising (Bing Ads) is a paid online advertising service, placing ads aimed specifically at potential customers. It is the goal of any Bing Ads campaign to only show the advert to potential customers qualified for the product according to their search behaviour and the definition of the target group. Using SEO or search engine optimization, we work with keywords that are most often searched for. On the other hand, with search engine advertising or SEA, we use adverts shown by entering exact search terms or long tail keywords. These are used to determine the aim of the information with increasing accuracy, which in turn increases the success rate of your ads. Through this, we can exactly define and address a target group through categories like age, sex or the time spent online.
Microsoft Advertising: Here’s how it is done
- Your customer employs Bing or a Microsoft partner to search for a product
- The Bing ad is being displayed among the organic search results (Bing) or as a banner (MS partners)
- Through our selection of keywords, the ad is being displayed
- By clicking on a so-called landing page, the customer is shown all product relevant information.
- If the customer is convinced, they will initiate the conversion
Prime Avenue as a Microsoft Advertising agency shapes your campaign according to your defined goals. To ensure widest success, constant monitoring forms the campaign’s core.
David versus Goliath? David fighting alongside Goliath.
Bing instead of Google?
Naturally, Bing doesn’t stand a chance in direct comparison to Google. In the field of search engines, Google leads the worldwide market with an incontestable share of 88 %. This, however, should not deter you from using other search engines for your SEA campaign. From Germany alone, 361 million search queries reach Bing each month. Thus, Bing should be considered taking up a supplementary role. 30 % of Bing’s users are academics, which can provide you with an aid in determining your target group. Since the search engine is run by by Microsoft, developer of the worldwide leading operating system with a user share of 78.9 %, each one of us encounters it occasionally. If you’re using Microsoft Edge as your browser, formerly known as Internet Explorer, Bing is the preset search engine. Even without a browser, many among us encounter it through our desktop. For example, Windows‘ speech controlled assistant Cortana carries out search queries through Bing. The eco-friendly search engine Ecosia is likewise a Microsoft partner. This way, your product can reach your customers in unexpected places.
Prime Avenue is a German agency hailing from Bochum – right within the heart of the Ruhr area. We’re accustomed to hard work and live a hands-on mentality. We offer our services structured around all things search engine optimisation, Google Ads (AdWords) and digital marketing to our customers from all DACH countries, as well as Dortmund, Witten, Recklinghausen, Castrop-Rauxel, Hagen, Hattingen, Sprockhövel, Gelsenkirchen, Duisburg, Oberhausen, Velbert, Wuppertal, Essen and Herne.
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More than advertising.
A brief excerpt of our references in IT and real estate marketing.